Being seedful allows for multiplication. How does this translate into business terms? Multiplication is increase. This multiplication requires a system to ensure that the reproductive cycle sustains itself so that what we produce is able increase and multiply exponentially.

    Multiplication can be seen in networking marketing and franchise models. And recently with the “paid partnership” of online social media influencers. I like to call this “cross pollination” marketing. This allows each entity to leverage the “network” of their contacts for the benefit of all parties concerned.

    Multiplication can be a collaborative effort, a strategic partnership, or a joint venture. It allows for diversification and value augmentation. It aligns with the African proverb that says, “If you want to go fast, go alone, but if you want to go far, go together.”


    Discover more in “Think. Innovate. Create.” available at www.aprilripley.com/store


    God commanded mankind to be fruitful. In order to be fruitful, you must be seedful. Being seedful means that within every individual is the potential to grow something, which itself will have more potential to grow, and so on and so on. Before fruit grows, it is hidden in the seed; and once the fruit reaches maturity, the seed is hidden in the fruit. Everything created has within itself the seed to reproduce. This is what science calls the “reproduction cycle”—and all living things have it.

    As a business, what have you produced that will allow you to bring more fruit—more seed? For example, if you bake cookies for family gatherings, can those same cookies be made and sold to others, to stores, or even online? Do you have anything already in you that can produce more fruit?

    I recall my friend Tracye Carter, founder of Tracye’s Culinary Creations and her world-famous Tracye’s Chicken Salad Dressing. Tracye was always one to host dinner parties and insist on preparing everything. The dinner presentations were elegant, but the food was starlit. The dish that became her claim to future fame was her chicken salad.

    Tracye’s consistency in her product and service at dinners and get-togethers led to large catering contracts. I even had her cater my first book launch! She and I met one night for dinner to talk further about the far-reaching potential of her chicken salad. After our conversation, additional business research and counsel, and a leap of faith, her product is now available in all of the Whole Foods Markets in the southeast.

    Tracye started her business with a seed of a skill—culinary skill. She continued to develop it by learning more about food—how to prepare it on a larger scale, how to market it, and more. Was it an easy process? No. Did it cost something to make it happen? Yes, it cost time, energy, some no’s, and even financial investments. However, if you ask Tracye today if it was all worth it, she would tell you yes.

    What seed do you have? What are you doing to make it grow?


    Discover more in “Think. Innovate. Create.” available at www.aprilripley.com/store


    In business, we identify problems through research. Then we must acknowledge the problem and find out how it came to be. What are its effects? Remember, you cannot solve a problem on the same level on which that problem was created, but you must understand the level on which it came to be in order to find solutions. This is what an entrepreneur does. This is what an intrapreneur does. Whether you own your business or work for someone else, you are ultimately a problem solver.

    In today’s marketplace, we are told to stand up, speak out, and stand out. We celebrate and encourage the search for the uncommon, the new, and the disruptive. I am often asked, “How do I make more money? How do I get a promotion?” My answer is, “Find a problem, and solve it.”

    Problem-finding appears to be the antithesis of our society today, though. We try our best to avoid problems. We hear sayings like “Don’t ruffle any feathers” or “Don’t rock the boat” or “Hear no evil, speak no evil, see no evil.” We like our comfort zones.

    However, no one in history is remembered for staying in their comfort zone. The ones we remember are those who gave up their comfort to make impact and change in their communities and the world. Business is not comfortable. It is not remaining in a stagnant mindset.

    Let’s look at Blockbuster and Netflix. Blockbuster no longer exists because it did not want to change with the market’s demand for at-home convenience. People wanted to rent a video without having to go into a physical store to get it, especially when—and this was the worst—there was a chance the video would already have been rented out.

    Netflix saw the demand for people wanting to watch movies in their home without ever having to leave their home to get it, coupled with the rise of in-home internet use. It now has more than 182 million paid subscriptions worldwide, including 69 million in the United States, and also produces its own content (Wikipedia).

     Seek for problems to solve…You are a Problem Solver!


    Discover more in “Think. Innovate. Create.” available at www.aprilripley.com/store




    Purpose is the reason for the creation or existence of something; it involves intention. What is it you want to do? Why do you want to do it? If you want to start a business, discovering the purpose of your business will be the foundation upon which the mission stands. Depending on what your business is and in what industry you work, you will operate it in unique ways.

    Planning is essential in fulfilling purpose. Business owners must also look to where they want to go and initiate the appropriate strategies to get there. Given where we are today, with accelerated computing power, artificial intelligence, robotics, and automation, we must ensure that our businesses remain agile and collaborative. We live in the age of collaboration. This collaboration exists not only between mankind and machines, but also between humans and humans.

    Planning is crucial for every human, whether you own a business or work for a company—and even just for you as your own person. Why? Because time and chance happen to us all (Ecclesiastes 9:11). Time progresses for everyone, and chance is the unknown.

    Change is the constant of time and chance. Everything living changes, by nature and design. Some may have the attitude that “Whatever is to be, will be, so why would I plan anything, not knowing what will be?” True. However, it is in that very statement of not knowing that you should plan, because you don’t know. We cannot ignore change. Change is inevitable.


    A wise person plans for the future, because it will come.


    Discover more in “Think. Innovate. Create.” available at www.aprilripley.com/store


    Vision gives direction for our lives. But vision begins with understanding purpose.

    Purpose is the reason for which something is created or exists.

    Purpose comes through discovery. What is the most asked question in life? Why am I here? Why is a question of purpose. It is the search for origin and meaning – the big idea. All things are created with by ideas. Ideas are thoughts in the mind of the creator or maker of a thing, which produce the thing in order to fulfill a function.

    We look at a car, plane, train and boat. They were all created to meet logistical needs. However, each function differently, according to the need of the transportation in respect to passenger, goods, weight, and distance.

    But, how does one determine their purpose? Look within.

    For myself, I knew I liked meeting people, and learning about new things, writing, ensuring things were executed in a professional manner, traveling, and had a fancy for fine arts. So, as I look back over my life, and at the things I have accomplished so far, I see all of these things in a measure.


    Write down the answers to these questions: What do I love doing? What things do I hate to see, or do? What is my proclivitiy?  What am I able to do with ease?


    This is just the beginning…


    In my last post, I reminded you to wear sunglasses.

    Sunglasses are protective and preventative.

    One might think that sunglasses would obstruct the wearer’s vision. Yet, sunglasses actually provide the wearer with clearer vision by blocking the harmful rays and glare of the sun.

    Why is protecting our vision so important?

    Your vision determines the direction you life will take. Too much of the wrong exposure – sun rays, negative images, and negative thoughts –  can lead not only to loss of eyesight, but also loss of vision.

    Thoughts are mental pictures. What you think in your mind usually happens in time” the thought is father to the deed”.  Or, you may say, “A deed done is a thought conceived.”

    Poets have often referred to the human eyes as “the portals of the soul”. The soul comprises one’s mind, will and emotions. This further supports the importance of protecting what our eyes see. Portals are compared to doors that open and lead. In my new book, “The Calling Card of Business: Success from the Inside Out”, I share a personal story about where I focused my eyes, and how it almost led to physical harm.

    So, be careful of where, to whom, and to what, your path leads.

    If you want to know where your life is headed, take inventory of what you have opened your soul-ish portals to.

    Remember, you can change the direction of where you are going by changing what you allow into your sight and vision…I talk more about this in Chapter 1 of my book…

    A wise sage said, “Write the vision. Make it plain, that [you] may run after reading it.”

    Vision gives passion. Vision gives energy. Vision gives motivation. Vision gives inspiration. Vision gives direction. Vision gives influence.

    Bright Future Ahead! Sunglasses Required!

  • WHO A.R.E. YOU? – Part 2




    In the last post, I spoke about finding your Attributes. These Attributes help to navigate the seas of life. However, in order to reach your destination, you must have a charted path – aka, a Vision. Vision helps to discipline your choices in making the decisions that move you closer to your goals.

    Vision also shapes your relationships, education, and supports your values. Vision is the co-captain of your life ship. You are the captain because you make the final decisions; however, vision assists you in making sure the turns you make still lead you to the destination desired.

    Vision allows you to access your present Reality, and ask the hard questions:

    Where am I?
    Where do I want to go?
    Do I have the Attributes to get me there?
    Do I need to develop these Attributes further?
    Am I making the decisions that take me closer, or drive me farther from my desired destination?


    It is important to answer these questions honestly. This is your life, and you must chart the right course. This is not a dress rehearsal. You have already been prepared (given Attributes) and dressed (Gifts) for the role you will play.

    If you answer these questions, you will have your present Reality…But what does the Future hold?

    Are you wearing your sunglasses? I see a bright future ahead.

    Stay tuned…Part 3 is next…

  • WHO A.R.E. YOU? – Part 1

    In order to live an exceptional life, you have to determine – who you A.R.E.

    What are you Attributes, your present Reality, and your future Expectations.

    Your attributes are intrinsic and learned. Herein lies your thoughts, your beliefs, your emotions, and your behavior – which comprise your character. When we enter the world, we intrinsically begin to cry out for what we need – to be fed, changed, held. Shortly thereafter, parents and guardians begin “teaching” us “how-to’s” – hold the bottle, say “mama, dada”.

    As we grow older, they teach us our values – “Don’t touch that, Eat your peas, Come here, Share, etc.” Our beliefs are shaped by what we are taught. What we are taught become our beliefs. What we believe become our convictions. Our convictions become our thoughts. Our thought eventually become our actions.

    “Nothing a human has produced or created was without first thought.” – April Ripley

    If we want to change our present Reality  to our future Expectations, the process of determining our Attributes is important. We must establish what we know, what we believe, and what we are convinced of.

    ….Stay tuned for Part 2….