In business, we identify problems through research. Then we must acknowledge the problem and find out how it came to be. What are its effects? Remember, you cannot solve a problem on the same level on which that problem was created, but you must understand the level on which it came to be in order to find solutions. This is what an entrepreneur does. This is what an intrapreneur does. Whether you own your business or work for someone else, you are ultimately a problem solver.
In today’s marketplace, we are told to stand up, speak out, and stand out. We celebrate and encourage the search for the uncommon, the new, and the disruptive. I am often asked, “How do I make more money? How do I get a promotion?” My answer is, “Find a problem, and solve it.”
Problem-finding appears to be the antithesis of our society today, though. We try our best to avoid problems. We hear sayings like “Don’t ruffle any feathers” or “Don’t rock the boat” or “Hear no evil, speak no evil, see no evil.” We like our comfort zones.
However, no one in history is remembered for staying in their comfort zone. The ones we remember are those who gave up their comfort to make impact and change in their communities and the world. Business is not comfortable. It is not remaining in a stagnant mindset.
Let’s look at Blockbuster and Netflix. Blockbuster no longer exists because it did not want to change with the market’s demand for at-home convenience. People wanted to rent a video without having to go into a physical store to get it, especially when—and this was the worst—there was a chance the video would already have been rented out.
Netflix saw the demand for people wanting to watch movies in their home without ever having to leave their home to get it, coupled with the rise of in-home internet use. It now has more than 182 million paid subscriptions worldwide, including 69 million in the United States, and also produces its own content (Wikipedia).
Seek for problems to solve…You are a Problem Solver!
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