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    (SHIFT 2) MULTIPLY

    Being seedful allows for multiplication. How does this translate into business terms? Multiplication is increase. This multiplication requires a system to ensure that the reproductive cycle sustains itself so that what we produce is able increase and multiply exponentially.

    Multiplication can be seen in networking marketing and franchise models. And recently with the “paid partnership” of online social media influencers. I like to call this “cross pollination” marketing. This allows each entity to leverage the “network” of their contacts for the benefit of all parties concerned.

    Multiplication can be a collaborative effort, a strategic partnership, or a joint venture. It allows for diversification and value augmentation. It aligns with the African proverb that says, “If you want to go fast, go alone, but if you want to go far, go together.”

     

    Discover more in “Think. Innovate. Create.” available at www.aprilripley.com/store

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